Embrace the App Revolution. Adapt into the Dynamic Strategic Marketing.
How you can give your brand a competitive edge?
As consumer behavior continues to evolve, businesses need to adapt their strategy to be where their customers are. As a result, companies are moving rapidly toward making mobile apps commonplace as business tools and assets.
To be relevant in today’s market, a mobile presence is a necessity. It is important to understand that a mobile app isn’t just a mobile version of your website but rather an engaging and experience-driven environment crucial for creating a cohesive customer journey. A Mobile App can be used to build a strong mobile presence, that results in far better engagement for your investment.
A mobile-first approach is imperative for successful businesses, yet many still are behind in adopting a mobile app strategy. Where mobile web can help raise awareness and increase traffic, mobile apps, on the other hand, allow you to foster the customer relationship and increase retention. Without a mobile presence, significant marketing opportunities are missed.
So, Why Invest?
One of the most important reasons to invest in mobile app for your business is customer loyalty. A mobile app allows a business to directly communicate with its customer. In-app purchases, ads, and promotions have a greater impact on the customer as compared to roadside banners, social media ads, and email marketing.
Apps allow you to resolve customer questions, makes them aware of the discounts or offers you are providing, gives a platform to directly interact with the company and suggest services the way they want. Mobile apps make customer service a simpler and more efficient process for businesses
So, are mobile apps necessary for every business?
Reasons why mobile apps are important, here are as follows:
- Customer Engagement
- Mobile-friendly websites are no longer enough; mobile apps offer unique features that make it more engaging than Web. As the mobile ecosystem continues to expand businesses are creating mobile apps to capture the connected consumer and reach an even wider and more engaged market than before.
- Customer Service & Support
- A mobile app offers a simpler more efficient channel for your customers to get in touch and engage with your brand. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers.
- Personalized Channel
- One significant advantage of a mobile app is that it provides businesses with the opportunity to personalize their communications, by leveraging user profile information, to engage their customers individually in real-time. Furthermore, push notifications are an invaluable tool that can be used to directly engage your audience.
- Add New Value
- The more interested and pleased people become with your business, the greater consumer demand will grow. From simplifying online purchases to providing easy-to-access information, mobile apps can significantly improve your customer’s experience and satisfaction. When customer satisfaction increases, sales typically do too. Mobile apps offer a great way to reward and add value to your customers.
- Build Brand & Recognition
- Mobile apps are an effective and efficient strategy for promoting your brand. One of the most important things an app offers to consumers is awareness of and communication with your brand. When you adopt a mobile strategy, you are exponentially increasing your brand’s visibility.
- Cultivate Customer Loyalty
- Enhancing the accessibility of your products and services is a great way to spontaneously increase customer loyalty and improve your offering.
- Stand Out from Competition
- Mobile apps provide businesses with the opportunity to stand out from the crowd by offering a visually appealing and interactive environment.
- Add Revenue
- Mobile apps can be very easily monetized, providing the opportunity for additional revenue. By offering your products or services, or advertising other companies in your app, you can introduce a new revenue stream into your business strategy.
Christine Joy Llanera
IT Marketing Specialist - Axxilla IT Solutions
A graduate of Business Administration major in Marketing Management and has been in the marketing industry that specializes IT for 4 years